Webclip 01:30 min. [1982–2008]
POOR CAT – the prodigious shift of an artistic perspective
Different artistic approaches to digital production are synthesised in the Flash animation “Poor Cat” (1982–2008), an audiovisual and interlinked webclip.
On the mechanics of the clip
A comix-like graphic design and text-adapted rhythms make up the storyline – the “lyrix” of the song: Next to music it is the composition and repetition of a minimised symbolism of signs and characters which constitute the clip's individual visual structure. The primary – rather poetical – narrative level is emotionally broken and disrupted in content by a second controversial communication level. The audiovisual storyline – the personal message – a combination of sign/body/text/image/drawing/symbol/voice is confronted with a conceptional media-theoretical examination. Statement, formal design, and composition of the audiovisual narrative are subversively criticised and satirised. It is the clip's dynamic visual and interactive assurance which prompts the viewer to leave the actual storyline, and refers to more interesting issues and sites (a whole universe).